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15 years ago, we begun a journey to attain engineering perfection in the manufacture and distribution of quality appliances that bring joy. It has been a fruitful and innovative 15-year journey that we look forward to continuing. You are invited to join us.
We are heavily invested and firmly rooted in Africa with distribution partners spread out across the West African subregion. Africa is our home; our people are brave, intelligent and industrious. Attributes that have been an immense contribution to our success.
At the core of our operations sits the desire for engineering perfection by innnovating constantly.
Our dedication
Through constant research and development, we are able to produce appliances that outperform any that our customers have used before. We do so while staying environmentally friendly.
Industry expertise
With over 15 years of constant research, customer feedback, production, and distribution within the African continent, we understand the unique needs of the people in the subregion and produce appliances that solve real life problems.
Premium Raw Materials
All inputs go through a rigorous selection process to ensure the selection of the best materials: Plastic parts are made of the right polymer chains; metallic parts are also made of the most stable allotropes; electrical circuits are built with durable transistors to guarantee long term durability.
Innovation
Our deep understanding of the African socio-cultural, and economic climate allows us to keep improving on existing technology, resulting in the creation of new ground-breaking product features.
Sales partners
With over 50,000 distribution partners, we have maintained a continuously increasing brand proximity. This means the ease of finding our products near you keeps increasing year on year.
Best Quality
By employing the best technological practices, a 15-year understanding of the subregion, a rigorous material selection process, continuous innovation, and our broad network of distribution partners, we are able to produce the best electrical appliances in the most cost efficient ways. In short, we offer the best value for money.